Silicon Graphics (sgi)

In 1995, Judith Schwartz managed the product introduction for the Ada '95 compiler and toolset. The SGI developer group was short-handed and needed someone who could learn the product fast and move quickly. Later she designed an online sales guide for the software group for the early SGI intranet.

In 1996, Judith and colleague Deanna Orr returned to the developer group to create a support program for professional content developers. Delivered through a robust online community, the program ultimately included a knowledge management system to share techniques, a self-publishing services directory, and moderated conferences for designers and webmasters.

In both engagements, we functioned as extensions of the internal team, collaborating with SGI internal creative services and other vendors in addition to our network of Raise the Bar colleagues.

Deliverables:

• Product introduction plan
• Collateral: solutions brief, datasheet
• Animated video for Ada '95
• Sales meeting video
• Intranet Web-based sales guide
• Project plan, demo, and focus groups
• Innovate Online (public Web application); multiple phases of execution
• Creator developer program
• Marketing strategy for Creator Program
• Hot Mix 15 co-marketing CD
• Create staffing plan and hire team

Collaborating with To the Point

• Orr Consulting
• Grayfox Productions
• S4i
• NetMeme
• Bryan Higgins, Motet, conferencing software developer
• Jon Seidel, EDP Consulting
• NetJet Inc.
• Percepticon
• Creativity Studio

From Silicon Graphics:

• Gretchen Helms: initial webmaster and content ferret
• Kelli Ambrosi: marketing and program management
• Jetta Tatom: operations
• BJ Murphy: development and webmaster
• Jason Fischbach, Boe Gatiss, Sophie Lonsky: development
• Caroline Lowry: marketing, logistics, producer
• Wendy MacLeod: content collection
• Heidi Axtell, Amy Sloniker, Cindy Gatiss: marketing and communications